Supply Side Platform (SSP) is software that puts up ads through an automated system. It allows publishers to make money from their websites by creating and selling ad inventory to marketers on an impression-by-impression, or visitor-by-visitor, basis
Market Analysis and Insights: Global Supply Side Platform (SSP) Software Market
The research report studies the Supply Side Platform (SSP) Software market using different methodologies and analyzes to provide accurate and in-depth information about the market. For a clearer understanding, it is divided into several parts to cover different aspects of the market. Each area is then elaborated to help the reader comprehend the growth potential of each region and its contribution to the global market. The researchers have used primary and secondary methodologies to collate the information in the report. They have also used the same data to generate the current market scenario. This report is aimed at guiding people towards an apprehensive, better, and clearer knowledge of the market.
The global Supply Side Platform (SSP) Software market size is projected to reach US$ XX million by 2026, from US$ XX million in 2020, at a CAGR of XX% during 2021-2026.
Global Supply Side Platform (SSP) Software Scope and Segment
The global Supply Side Platform (SSP) Software market is segmented by company, region (country), by Type, and by Application. Players, stakeholders, and other participants in the global Supply Side Platform (SSP) Software market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by region (country), by Type, and by Application for the period 2015-2026.
by Type, the market is primarily split into
Cloud Based
Web Based
by Application, this report covers the following segments
Large Enterprises
SMEs
Global Supply Side Platform (SSP) Software market: regional analysis, the major regions covered in the report are:
North America
United States
Canada
Europe
Germany
France
U.K.
Italy
Russia
Nordic
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia-Pacific
Latin America
Mexico
Brazil
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of Middle East & Africa
The report lists the major players in the regions and their respective market share on the basis of global revenue. It also explains their strategic moves in the past few years, investments in product innovation, and changes in leadership to stay ahead in the competition. This will give the reader an edge over others as a well-informed decision can be made looking at the holistic picture of the market.
The Supply Side Platform (SSP) Software key players in this market include:
AerServ
AppNexus
BounceX
BrightRoll
DoubleClick for Publishers
Google Ad Manager
Insticator
LiveRail
MoPub
ONE by AOL
OpenX
PubMatic
RhythmOne
Rubicon Project
SmartyAds
Market Analysis and Insights: Global Supply Side Platform (SSP) Software Market
The research report studies the Supply Side Platform (SSP) Software market using different methodologies and analyzes to provide accurate and in-depth information about the market. For a clearer understanding, it is divided into several parts to cover different aspects of the market. Each area is then elaborated to help the reader comprehend the growth potential of each region and its contribution to the global market. The researchers have used primary and secondary methodologies to collate the information in the report. They have also used the same data to generate the current market scenario. This report is aimed at guiding people towards an apprehensive, better, and clearer knowledge of the market.
The global Supply Side Platform (SSP) Software market size is projected to reach US$ XX million by 2026, from US$ XX million in 2020, at a CAGR of XX% during 2021-2026.
Global Supply Side Platform (SSP) Software Scope and Segment
The global Supply Side Platform (SSP) Software market is segmented by company, region (country), by Type, and by Application. Players, stakeholders, and other participants in the global Supply Side Platform (SSP) Software market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by region (country), by Type, and by Application for the period 2015-2026.
by Type, the market is primarily split into
Cloud Based
Web Based
by Application, this report covers the following segments
Large Enterprises
SMEs
Global Supply Side Platform (SSP) Software market: regional analysis, the major regions covered in the report are:
North America
United States
Canada
Europe
Germany
France
U.K.
Italy
Russia
Nordic
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia-Pacific
Latin America
Mexico
Brazil
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of Middle East & Africa
The report lists the major players in the regions and their respective market share on the basis of global revenue. It also explains their strategic moves in the past few years, investments in product innovation, and changes in leadership to stay ahead in the competition. This will give the reader an edge over others as a well-informed decision can be made looking at the holistic picture of the market.
The Supply Side Platform (SSP) Software key players in this market include:
AerServ
AppNexus
BounceX
BrightRoll
DoubleClick for Publishers
Google Ad Manager
Insticator
LiveRail
MoPub
ONE by AOL
OpenX
PubMatic
RhythmOne
Rubicon Project
SmartyAds
1 Market Overview of Supply Side Platform (SSP) Software
1.1 Supply Side Platform (SSP) Software Market Overview
1.1.1 Supply Side Platform (SSP) Software Product Scope
1.1.2 Market Status and Outlook
1.2 Global Supply Side Platform (SSP) Software Market Size Overview by Region 2015 VS 2020 VS 2026
1.3 Global Supply Side Platform (SSP) Software Market Size by Region (2015-2026)
1.4 Global Supply Side Platform (SSP) Software Historic Market Size by Region (2015-2020)
1.5 Global Supply Side Platform (SSP) Software Market Size Forecast by Region (2021-2026)
1.6 Key Regions, Supply Side Platform (SSP) Software Market Size YoY Growth (2015-2026)
1.6.1 North America Supply Side Platform (SSP) Software Market Size YoY Growth (2015-2026)
1.6.2 Europe Supply Side Platform (SSP) Software Market Size YoY Growth (2015-2026)
1.6.3 Asia-Pacific Supply Side Platform (SSP) Software Market Size YoY Growth (2015-2026)
1.6.4 Latin America Supply Side Platform (SSP) Software Market Size YoY Growth (2015-2026)
1.6.5 Middle East & Africa Supply Side Platform (SSP) Software Market Size YoY Growth (2015-2026)
2 Supply Side Platform (SSP) Software Market Overview by Type
2.1 Global Supply Side Platform (SSP) Software Market Size by Type: 2015 VS 2020 VS 2026
2.2 Global Supply Side Platform (SSP) Software Historic Market Size by Type (2015-2020)
2.3 Global Supply Side Platform (SSP) Software Forecasted Market Size by Type (2021-2026)
2.4 Cloud Based
2.5 Web Based
3 Supply Side Platform (SSP) Software Market Overview by Application
3.1 Global Supply Side Platform (SSP) Software Market Size by Application: 2015 VS 2020 VS 2026
3.2 Global Supply Side Platform (SSP) Software Historic Market Size by Application (2015-2020)
3.3 Global Supply Side Platform (SSP) Software Forecasted Market Size by Application (2021-2026)
3.4 Large Enterprises
3.5 SMEs
4 Global Supply Side Platform (SSP) Software Competition Analysis by Players
4.1 Global Supply Side Platform (SSP) Software Market Size by Players (2015-2020)
4.2 Global Top Manufacturers by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Supply Side Platform (SSP) Software as of 2019)
4.3 Date of Key Manufacturers Enter into Supply Side Platform (SSP) Software Market
4.4 Global Top Players Supply Side Platform (SSP) Software Headquarters and Area Served
4.5 Key Players Supply Side Platform (SSP) Software Product Solution and Service
4.6 Competitive Status
4.6.1 Supply Side Platform (SSP) Software Market Concentration Rate
4.6.2 Mergers & Acquisitions, Expansion Plans
5 Company (Top Players) Profiles and Key Data
5.1 AerServ
5.1.1 AerServ Profile
5.1.2 AerServ Main Business
5.1.3 AerServ Supply Side Platform (SSP) Software Products, Services and Solutions
5.1.4 AerServ Supply Side Platform (SSP) Software Revenue (US$ Million) & (2015-2020)
5.1.5 AerServ Recent Developments
5.2 AppNexus
5.2.1 AppNexus Profile
5.2.2 AppNexus Main Business
5.2.3 AppNexus Supply Side Platform (SSP) Software Products, Services and Solutions
5.2.4 AppNexus Supply Side Platform (SSP) Software Revenue (US$ Million) & (2015-2020)
5.2.5 AppNexus Recent Developments
5.3 BounceX
5.5.1 BounceX Profile
5.3.2 BounceX Main Business
5.3.3 BounceX Supply Side Platform (SSP) Software Products, Services and Solutions
5.3.4 BounceX Supply Side Platform (SSP) Software Revenue (US$ Million) & (2015-2020)
5.3.5 BrightRoll Recent Developments
5.4 BrightRoll
5.4.1 BrightRoll Profile
5.4.2 BrightRoll Main Business
5.4.3 BrightRoll Supply Side Platform (SSP) Software Products, Services and Solutions
5.4.4 BrightRoll Supply Side Platform (SSP) Software Revenue (US$ Million) & (2015-2020)
5.4.5 BrightRoll Recent Developments
5.5 DoubleClick for Publishers
5.5.1 DoubleClick for Publishers Profile
5.5.2 DoubleClick for Publishers Main Business
5.5.3 DoubleClick for Publishers Supply Side Platform (SSP) Software Products, Services and Solutions
5.5.4 DoubleClick for Publishers Supply Side Platform (SSP) Software Revenue (US$ Million) & (2015-2020)
5.5.5 DoubleClick for Publishers Recent Developments
5.6 Google Ad Manager
5.6.1 Google Ad Manager Profile
5.6.2 Google Ad Manager Main Business
5.6.3 Google Ad Manager Supply Side Platform (SSP) Software Products, Services and Solutions
5.6.4 Google Ad Manager Supply Side Platform (SSP) Software Revenue (US$ Million) & (2015-2020)
5.6.5 Google Ad Manager Recent Developments
5.7 Insticator
5.7.1 Insticator Profile
5.7.2 Insticator Main Business
5.7.3 Insticator Supply Side Platform (SSP) Software Products, Services and Solutions
5.7.4 Insticator Supply Side Platform (SSP) Software Revenue (US$ Million) & (2015-2020)
5.7.5 Insticator Recent Developments
5.8 LiveRail
5.8.1 LiveRail Profile
5.8.2 LiveRail Main Business
5.8.3 LiveRail Supply Side Platform (SSP) Software Products, Services and Solutions
5.8.4 LiveRail Supply Side Platform (SSP) Software Revenue (US$ Million) & (2015-2020)
5.8.5 LiveRail Recent Developments
5.9 MoPub
5.9.1 MoPub Profile
5.9.2 MoPub Main Business
5.9.3 MoPub Supply Side Platform (SSP) Software Products, Services and Solutions
5.9.4 MoPub Supply Side Platform (SSP) Software Revenue (US$ Million) & (2015-2020)
5.9.5 MoPub Recent Developments
5.10 ONE by AOL
5.10.1 ONE by AOL Profile
5.10.2 ONE by AOL Main Business
5.10.3 ONE by AOL Supply Side Platform (SSP) Software Products, Services and Solutions
5.10.4 ONE by AOL Supply Side Platform (SSP) Software Revenue (US$ Million) & (2015-2020)
5.10.5 ONE by AOL Recent Developments
5.11 OpenX
5.11.1 OpenX Profile
5.11.2 OpenX Main Business
5.11.3 OpenX Supply Side Platform (SSP) Software Products, Services and Solutions
5.11.4 OpenX Supply Side Platform (SSP) Software Revenue (US$ Million) & (2015-2020)
5.11.5 OpenX Recent Developments
5.12 PubMatic
5.12.1 PubMatic Profile
5.12.2 PubMatic Main Business
5.12.3 PubMatic Supply Side Platform (SSP) Software Products, Services and Solutions
5.12.4 PubMatic Supply Side Platform (SSP) Software Revenue (US$ Million) & (2015-2020)
5.12.5 PubMatic Recent Developments
5.13 RhythmOne
5.13.1 RhythmOne Profile
5.13.2 RhythmOne Main Business
5.13.3 RhythmOne Supply Side Platform (SSP) Software Products, Services and Solutions
5.13.4 RhythmOne Supply Side Platform (SSP) Software Revenue (US$ Million) & (2015-2020)
5.13.5 RhythmOne Recent Developments
5.14 Rubicon Project
5.14.1 Rubicon Project Profile
5.14.2 Rubicon Project Main Business
5.14.3 Rubicon Project Supply Side Platform (SSP) Software Products, Services and Solutions
5.14.4 Rubicon Project Supply Side Platform (SSP) Software Revenue (US$ Million) & (2015-2020)
5.14.5 Rubicon Project Recent Developments
5.15 SmartyAds
5.15.1 SmartyAds Profile
5.15.2 SmartyAds Main Business
5.15.3 SmartyAds Supply Side Platform (SSP) Software Products, Services and Solutions
5.15.4 SmartyAds Supply Side Platform (SSP) Software Revenue (US$ Million) & (2015-2020)
5.15.5 SmartyAds Recent Developments
6 North America
6.1 North America Supply Side Platform (SSP) Software Market Size by Country
6.2 United States
6.3 Canada
7 Europe
7.1 Europe Supply Side Platform (SSP) Software Market Size by Country
7.2 Germany
7.3 France
7.4 U.K.
7.5 Italy
7.6 Russia
7.7 Nordic
7.8 Rest of Europe
8 Asia-Pacific
8.1 Asia-Pacific Supply Side Platform (SSP) Software Market Size by Region
8.2 China
8.3 Japan
8.4 South Korea
8.5 Southeast Asia
8.6 India
8.7 Australia
8.8 Rest of Asia-Pacific
9 Latin America
9.1 Latin America Supply Side Platform (SSP) Software Market Size by Country
9.2 Mexico
9.3 Brazil
9.4 Rest of Latin America
10 Middle East & Africa
10.1 Middle East & Africa Supply Side Platform (SSP) Software Market Size by Country
10.2 Turkey
10.3 Saudi Arabia
10.4 UAE
10.5 Rest of Middle East & Africa
11 Supply Side Platform (SSP) Software Market Dynamics
11.1 Industry Trends
11.2 Market Drivers
11.3 Market Challenges
11.4 Market Restraints
12 Research Finding /Conclusion
13 Methodology and Data Source
13.1 Methodology/Research Approach
13.1.1 Research Programs/Design
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Disclaimer
13.4 Author List
1.1 Supply Side Platform (SSP) Software Market Overview
1.1.1 Supply Side Platform (SSP) Software Product Scope
1.1.2 Market Status and Outlook
1.2 Global Supply Side Platform (SSP) Software Market Size Overview by Region 2015 VS 2020 VS 2026
1.3 Global Supply Side Platform (SSP) Software Market Size by Region (2015-2026)
1.4 Global Supply Side Platform (SSP) Software Historic Market Size by Region (2015-2020)
1.5 Global Supply Side Platform (SSP) Software Market Size Forecast by Region (2021-2026)
1.6 Key Regions, Supply Side Platform (SSP) Software Market Size YoY Growth (2015-2026)
1.6.1 North America Supply Side Platform (SSP) Software Market Size YoY Growth (2015-2026)
1.6.2 Europe Supply Side Platform (SSP) Software Market Size YoY Growth (2015-2026)
1.6.3 Asia-Pacific Supply Side Platform (SSP) Software Market Size YoY Growth (2015-2026)
1.6.4 Latin America Supply Side Platform (SSP) Software Market Size YoY Growth (2015-2026)
1.6.5 Middle East & Africa Supply Side Platform (SSP) Software Market Size YoY Growth (2015-2026)
2 Supply Side Platform (SSP) Software Market Overview by Type
2.1 Global Supply Side Platform (SSP) Software Market Size by Type: 2015 VS 2020 VS 2026
2.2 Global Supply Side Platform (SSP) Software Historic Market Size by Type (2015-2020)
2.3 Global Supply Side Platform (SSP) Software Forecasted Market Size by Type (2021-2026)
2.4 Cloud Based
2.5 Web Based
3 Supply Side Platform (SSP) Software Market Overview by Application
3.1 Global Supply Side Platform (SSP) Software Market Size by Application: 2015 VS 2020 VS 2026
3.2 Global Supply Side Platform (SSP) Software Historic Market Size by Application (2015-2020)
3.3 Global Supply Side Platform (SSP) Software Forecasted Market Size by Application (2021-2026)
3.4 Large Enterprises
3.5 SMEs
4 Global Supply Side Platform (SSP) Software Competition Analysis by Players
4.1 Global Supply Side Platform (SSP) Software Market Size by Players (2015-2020)
4.2 Global Top Manufacturers by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Supply Side Platform (SSP) Software as of 2019)
4.3 Date of Key Manufacturers Enter into Supply Side Platform (SSP) Software Market
4.4 Global Top Players Supply Side Platform (SSP) Software Headquarters and Area Served
4.5 Key Players Supply Side Platform (SSP) Software Product Solution and Service
4.6 Competitive Status
4.6.1 Supply Side Platform (SSP) Software Market Concentration Rate
4.6.2 Mergers & Acquisitions, Expansion Plans
5 Company (Top Players) Profiles and Key Data
5.1 AerServ
5.1.1 AerServ Profile
5.1.2 AerServ Main Business
5.1.3 AerServ Supply Side Platform (SSP) Software Products, Services and Solutions
5.1.4 AerServ Supply Side Platform (SSP) Software Revenue (US$ Million) & (2015-2020)
5.1.5 AerServ Recent Developments
5.2 AppNexus
5.2.1 AppNexus Profile
5.2.2 AppNexus Main Business
5.2.3 AppNexus Supply Side Platform (SSP) Software Products, Services and Solutions
5.2.4 AppNexus Supply Side Platform (SSP) Software Revenue (US$ Million) & (2015-2020)
5.2.5 AppNexus Recent Developments
5.3 BounceX
5.5.1 BounceX Profile
5.3.2 BounceX Main Business
5.3.3 BounceX Supply Side Platform (SSP) Software Products, Services and Solutions
5.3.4 BounceX Supply Side Platform (SSP) Software Revenue (US$ Million) & (2015-2020)
5.3.5 BrightRoll Recent Developments
5.4 BrightRoll
5.4.1 BrightRoll Profile
5.4.2 BrightRoll Main Business
5.4.3 BrightRoll Supply Side Platform (SSP) Software Products, Services and Solutions
5.4.4 BrightRoll Supply Side Platform (SSP) Software Revenue (US$ Million) & (2015-2020)
5.4.5 BrightRoll Recent Developments
5.5 DoubleClick for Publishers
5.5.1 DoubleClick for Publishers Profile
5.5.2 DoubleClick for Publishers Main Business
5.5.3 DoubleClick for Publishers Supply Side Platform (SSP) Software Products, Services and Solutions
5.5.4 DoubleClick for Publishers Supply Side Platform (SSP) Software Revenue (US$ Million) & (2015-2020)
5.5.5 DoubleClick for Publishers Recent Developments
5.6 Google Ad Manager
5.6.1 Google Ad Manager Profile
5.6.2 Google Ad Manager Main Business
5.6.3 Google Ad Manager Supply Side Platform (SSP) Software Products, Services and Solutions
5.6.4 Google Ad Manager Supply Side Platform (SSP) Software Revenue (US$ Million) & (2015-2020)
5.6.5 Google Ad Manager Recent Developments
5.7 Insticator
5.7.1 Insticator Profile
5.7.2 Insticator Main Business
5.7.3 Insticator Supply Side Platform (SSP) Software Products, Services and Solutions
5.7.4 Insticator Supply Side Platform (SSP) Software Revenue (US$ Million) & (2015-2020)
5.7.5 Insticator Recent Developments
5.8 LiveRail
5.8.1 LiveRail Profile
5.8.2 LiveRail Main Business
5.8.3 LiveRail Supply Side Platform (SSP) Software Products, Services and Solutions
5.8.4 LiveRail Supply Side Platform (SSP) Software Revenue (US$ Million) & (2015-2020)
5.8.5 LiveRail Recent Developments
5.9 MoPub
5.9.1 MoPub Profile
5.9.2 MoPub Main Business
5.9.3 MoPub Supply Side Platform (SSP) Software Products, Services and Solutions
5.9.4 MoPub Supply Side Platform (SSP) Software Revenue (US$ Million) & (2015-2020)
5.9.5 MoPub Recent Developments
5.10 ONE by AOL
5.10.1 ONE by AOL Profile
5.10.2 ONE by AOL Main Business
5.10.3 ONE by AOL Supply Side Platform (SSP) Software Products, Services and Solutions
5.10.4 ONE by AOL Supply Side Platform (SSP) Software Revenue (US$ Million) & (2015-2020)
5.10.5 ONE by AOL Recent Developments
5.11 OpenX
5.11.1 OpenX Profile
5.11.2 OpenX Main Business
5.11.3 OpenX Supply Side Platform (SSP) Software Products, Services and Solutions
5.11.4 OpenX Supply Side Platform (SSP) Software Revenue (US$ Million) & (2015-2020)
5.11.5 OpenX Recent Developments
5.12 PubMatic
5.12.1 PubMatic Profile
5.12.2 PubMatic Main Business
5.12.3 PubMatic Supply Side Platform (SSP) Software Products, Services and Solutions
5.12.4 PubMatic Supply Side Platform (SSP) Software Revenue (US$ Million) & (2015-2020)
5.12.5 PubMatic Recent Developments
5.13 RhythmOne
5.13.1 RhythmOne Profile
5.13.2 RhythmOne Main Business
5.13.3 RhythmOne Supply Side Platform (SSP) Software Products, Services and Solutions
5.13.4 RhythmOne Supply Side Platform (SSP) Software Revenue (US$ Million) & (2015-2020)
5.13.5 RhythmOne Recent Developments
5.14 Rubicon Project
5.14.1 Rubicon Project Profile
5.14.2 Rubicon Project Main Business
5.14.3 Rubicon Project Supply Side Platform (SSP) Software Products, Services and Solutions
5.14.4 Rubicon Project Supply Side Platform (SSP) Software Revenue (US$ Million) & (2015-2020)
5.14.5 Rubicon Project Recent Developments
5.15 SmartyAds
5.15.1 SmartyAds Profile
5.15.2 SmartyAds Main Business
5.15.3 SmartyAds Supply Side Platform (SSP) Software Products, Services and Solutions
5.15.4 SmartyAds Supply Side Platform (SSP) Software Revenue (US$ Million) & (2015-2020)
5.15.5 SmartyAds Recent Developments
6 North America
6.1 North America Supply Side Platform (SSP) Software Market Size by Country
6.2 United States
6.3 Canada
7 Europe
7.1 Europe Supply Side Platform (SSP) Software Market Size by Country
7.2 Germany
7.3 France
7.4 U.K.
7.5 Italy
7.6 Russia
7.7 Nordic
7.8 Rest of Europe
8 Asia-Pacific
8.1 Asia-Pacific Supply Side Platform (SSP) Software Market Size by Region
8.2 China
8.3 Japan
8.4 South Korea
8.5 Southeast Asia
8.6 India
8.7 Australia
8.8 Rest of Asia-Pacific
9 Latin America
9.1 Latin America Supply Side Platform (SSP) Software Market Size by Country
9.2 Mexico
9.3 Brazil
9.4 Rest of Latin America
10 Middle East & Africa
10.1 Middle East & Africa Supply Side Platform (SSP) Software Market Size by Country
10.2 Turkey
10.3 Saudi Arabia
10.4 UAE
10.5 Rest of Middle East & Africa
11 Supply Side Platform (SSP) Software Market Dynamics
11.1 Industry Trends
11.2 Market Drivers
11.3 Market Challenges
11.4 Market Restraints
12 Research Finding /Conclusion
13 Methodology and Data Source
13.1 Methodology/Research Approach
13.1.1 Research Programs/Design
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Disclaimer
13.4 Author List
