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Information & Technology

Global Marketing Analytics Software Market Size study, by Deployment (Cloud and On-premise), by Application (Online Marketing, E-mail Marketing, Content Marketing, Social Media Marketing and Others), by End User (Retail, BFSI, Education, Healthcare, Manufactuing, Travel and Hospitality, Others) and Regional Forecasts 2020-2027

Global Marketing Analytics Software Market is valued approximately at USD 2.13 billion in 2019 and is anticipated to grow with a healthy growth rate of more than 14.0% over the forecast period 2020-2027. Marketing analytics is a practice of measuring, controlling, managing and analyzing the marketing performance which enables marketers to evaluate the success of their efforts. It comprises of the processes and technologies in order to maximize the effectiveness and optimize the Return on Investment (ROI). Marketing analytics offer profound insights into customer preferences and trends, and allow them to monitor the online marketing campaigns. This solution further allows to monitor the respective outcomes which enables managers to finance as effectively as possible. Marketing Analytics Software helps marketing managers in the areas of customer surveys, product design, industry trends, and customer support. The rising adoption of cloud technology and big data as well as increase in social media channels are the few factors responsible for growth of the market over the forecast period. Furthermore, the rising advancements and strategic alliance such as product launch and investment by market key players will create a lucrative demand for this market. For instance: on 02nd December 2020, Oracle launched MySQL Database Service with Business Analytics, performs transaction processing and business analysis tasks within the same database system. This software provides high-performance, lower-cost alternative to competing systems such as the Google Cloud SQL and Microsoft Azure SQL Database. Whereas, high deployment cost of marketing analytics software and easy availability of open-source solution is the major factor restraining the growth of global Marketing Analytics Software market during the forecast period.

The regional analysis of global Marketing Analytics Software market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. North America is the leading/significant region across the world owing to the presence of a large number of companies and an increasing number of companies continuously foraying into this market. Whereas, Asia-Pacific is also anticipated to exhibit highest growth rate / CAGR over the forecast period 2020-2027.

Major market player included in this report are:
IBM Corporation
Microsoft Corporation
Oracle Corporation
Salesforce.Com Inc.
Accenture PLC
Adobe Systems Incorporated
SAS Institute Inc.
Teradata Corporation
Neustar, Inc.
Pegasystems Inc.


The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:


by Deployment :
Cloud
On-premise

by Application:
Online Marketing
E-mail Marketing
Content Marketing
Social Media Marketing
Others

By End User:
Retail
BFSI
Education
Healthcare
Manufactuing
Travel and Hospitality
Others

By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE

Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2017, 2018
Base year – 2019
Forecast period – 2020 to 2027

Target Audience of the Global Marketing Analytics Software Market in Market Study:

Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors
Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2018-2027 (USD Billion)
1.2.1. Marketing Analytics Software Market, by Region, 2018-2027 (USD Billion)
1.2.2. Marketing Analytics Software Market, by Deployment, 2018-2027 (USD Billion)
1.2.3. Marketing Analytics Software Market, by Application, 2018-2027 (USD Billion)
1.2.4. Marketing Analytics Software Market, by End User, 2018-2027 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Marketing Analytics Software Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Scope of the Study
2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Marketing Analytics Software Market Dynamics
3.1. Marketing Analytics Software Market Impact Analysis (2018-2027)
3.1.1. Market Drivers
3.1.2. Market Challenges
3.1.3. Market Opportunities
Chapter 4. Global Marketing Analytics Software Market: Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter’s 5 Force Model (2017-2027)
4.2. PEST Analysis
4.2.1. Political
4.2.2. Economic
4.2.3. Social
4.2.4. Technological
4.3. Investment Adoption Model
4.4. Analyst Recommendation & Conclusion
Chapter 5. Global Marketing Analytics Software Market, by Deployment
5.1. Market Snapshot
5.2. Global Marketing Analytics Software Market by Deployment, Performance - Potential Analysis
5.3. Global Marketing Analytics Software Market Estimates & Forecasts by Deployment 2017-2027 (USD Billion)
5.4. Marketing Analytics Software Market, Sub Segment Analysis
5.4.1. Cloud
5.4.2. On-premise
Chapter 6. Global Marketing Analytics Software Market, by Application
6.1. Market Snapshot
6.2. Global Marketing Analytics Software Market by Application, Performance - Potential Analysis
6.3. Global Marketing Analytics Software Market Estimates & Forecasts by Application 2017-2027 (USD Billion)
6.4. Marketing Analytics Software Market, Sub Segment Analysis
6.4.1. Online Marketing
6.4.2. E-mail Marketing
6.4.3. Content Marketing
6.4.4. Social Media Marketing
6.4.5. Others
Chapter 7. Global Marketing Analytics Software Market, by End User
7.1. Market Snapshot
7.2. Global Marketing Analytics Software Market by End User, Performance - Potential Analysis
7.3. Global Marketing Analytics Software Market Estimates & Forecasts by End User 2017-2027 (USD Billion)
7.4. Marketing Analytics Software Market, Sub Segment Analysis
7.4.1. Retail
7.4.2. BFSI
7.4.3. Education
7.4.4. Healthcare
7.4.5. Manufacturing
7.4.6. Travel and Hospitality
7.4.7. Others
Chapter 8. Global Marketing Analytics Software Market, Regional Analysis
8.1. Marketing Analytics Software Market, Regional Market Snapshot
8.2. North America Marketing Analytics Software Market
8.2.1.1. U.S. Marketing Analytics Software Market
8.2.1.2. Deployment breakdown estimates & forecasts, 2017-2027
8.2.1.3. Application breakdown estimates & forecasts, 2017-2027
8.2.1.4. End User breakdown estimates & forecasts, 2017-2027
8.2.2. Canada Marketing Analytics Software Market
8.3. Europe Marketing Analytics Software Market Snapshot
8.3.1. U.K. Marketing Analytics Software Market
8.3.2. Germany Marketing Analytics Software Market
8.3.3. France Marketing Analytics Software Market
8.3.4. Spain Marketing Analytics Software Market
8.3.5. Italy Marketing Analytics Software Market
8.3.6. Rest of Europe Marketing Analytics Software Market
8.4. Asia-Pacific Marketing Analytics Software Market Snapshot
8.4.1. China Marketing Analytics Software Market
8.4.2. India Marketing Analytics Software Market
8.4.3. Japan Marketing Analytics Software Market
8.4.4. Australia Marketing Analytics Software Market
8.4.5. South Korea Marketing Analytics Software Market
8.4.6. Rest of Asia Pacific Marketing Analytics Software Market
8.5. Latin America Marketing Analytics Software Market Snapshot
8.5.1. Brazil Marketing Analytics Software Market
8.5.2. Mexico Marketing Analytics Software Market
8.6. Rest of The World Marketing Analytics Software Market

Chapter 9. Competitive Intelligence
9.1. Top Market Strategies
9.2. Company Profiles
9.2.1. IBM (International Business Machines Corporation)
9.2.1.1. Key Information
9.2.1.2. Overview
9.2.1.3. Financial (Subject to Data Availability)
9.2.1.4. Product Summary
9.2.1.5. Recent Developments
9.2.2. Microsoft Corporation
9.2.3. Oracle Corporation
9.2.4. Salesforce.Com Inc.
9.2.5. Accenture PLC
9.2.6. Adobe Systems Incorporated
9.2.7. SAS Institute Inc.
9.2.8. Teradata Corporation
9.2.9. Neustar, Inc.
9.2.10. Pegasystems Inc.
Chapter 10. Research Process
10.1. Research Process
10.1.1. Data Mining
10.1.2. Analysis
10.1.3. Market Estimation
10.1.4. Validation
10.1.5. Publishing
10.2. Research Attributes
10.3. Research Assumption
  • FORMAT: PDF
  • PUBLISHED DATE: Jan, 2021
  • NO OF PAGES: 200